What is Infinario?
Infinario is a player analytics platform for game designers with the option to store data in a cloud or on your private instance.
We provide you with a set of tools that help you to measure the impact of your game design decisions and to find opportunities for improvement of acquisition, engagement, retention and monetization of your players.
To achieve this goal we have created a high performance cloud platform that lets you:
- find best acquisition channels through our campaign attributions
- measure engagement by collecting and analyzing data of your players
- increase retention by connecting with your players at critical points throughout their journey
- drive monetization by precise offer targeting and dynamic difficulty
- evaluate your game design decisions with simple A/B testing
And the best of all, it takes only few minutes to start.
Simple integration (in 7 different SDKs), intuitive analyses, collaborative environment, extensive guides and support from our top business consultants and seasoned game analysts compose a complete package for any aspiring or already successful game studio.
Why should I use analytics in my game?
Using analytics for a game development is not absolutely necessary: however when used right it has the potential to give you a considerable advantage in today’s competitive marketplace.
With analytics you can create better games, get more people to play them and ultimately generate more revenue.
You can measure the impact of your game design decisions, learn which level captivates players the most or by contrast locate the problematic place where your players stop playing.
Ultimately, great analytics tool is about gaining actionable insights with as little effort as possible.
Investing in the game, not in the technology
If you understand the value of analytics, you are maybe thinking about developing your own implementation yourself. Unfortunately if your studio is not Rovio or Supercell, chances are that you have little analytical background and your time would be much better spent on something you do best – by developing your own game.
Fortunately today you have the option to use analytic services that are easy to deploy, learn and maintain. Not only this saves you time but it provides you with easier access to player data for all members of the team.
The power of combining analytics with real-time engagement
While analytic services are undoubtedly beneficial for any game, many people think of them only as a read-only files. The data pours into them and every once in a while something useful comes out.
Even if this is true in some cases, today there are services that in addition to the core analytics can connect with players based on the tracked data. Precisely targeted emails, push notifications, webhooks or dynamic content in the arsenal of your game studio can make the difference between conquering and losing the market share.
When should I use analytics?
Well.. whenever you are developing a serious game, of course!
You don’t want to be left in the dark without knowing how players play your game, without knowing the reasons why they come back, why they spend money on more expensive packs or where they get confused during the tutorial.
We believe that without understanding what works and what doesn’t it is really hard to make a great game.
Analytics that meet your needs
To help you figure out if you need analytics consider how this checklist applies to your game:
- you don’t know the most valuable acquisition channel
- your game is losing players but you don’t know where and why
- your want to monetize your players better
- you are not using targeted communication
- your game connects to the internet (at least sometime)
- you have the ability to globally update the game
If you have checked at least three options then you should think about using analytics for your game project.
The right questions
To make sure you choose the right analytics for your game it is necessary to ask the right questions:
- Does this analytics platform help me solve my most pressing issues?
- How easy it is to set up?
- How long does it take to get the first results?
Answering these questions is not easy, especially if you don’t have enough time to get familiar with many different platforms. Finally it all comes down to your first experience with the tool, provided support and available help of consultants and analysts.